The GI photographer must “capture the defining emotion around the moment, so they can literally be focusing on his wife or someone in the crowd and try and get a completely different shot”, says Klein.The company now has offices from Brazil to Tokyo, with 400 staff in Seattle and 500 in London. We have always been a creative force in our industry and not just a distributor of dead pictures,” he says, noting that 40,000 fresh images are added to the collection every year by Getty photographers.The company’s photographers “absolutely love it because they have way more freedom working for the Associated Press or the Press Association”, he says. “There’s a common misconception about us that somehow we are a big static archive That’s a misconception we are trying hard to correct. “Aren’t these wonderful? Aren’t they magnificent?” asks Mark Getty, grandson of the famous oil tycoon John Paul (Sir Paul’s father), standing in his cricket whites amid one of the finest collections of illuminated manuscripts in the world.
The library perfectly exemplifies the role of the visual image in conveying information. The pages of two ancient Bibles lie side by side on a table in the private library with the 2,500-acre Buckinghamshire estate of the late billionaire philanthropist Sir Paul Getty. Alongside the elegant but stark 15th-century pages of Gutenberg’s first printed Bible rests the work of his prot?s Fust & Schoeffer who in 1462 illustrated the scriptures with beautifully drawn colour images. I think it was Popbitch who first said that Natalie Imbruglia was going out with Liam Fox and David Lammy was going out with June Sarpong.I should be much more sensible and realise that it’s not only full of rubbish but also immoral but I just can’t help myself reading it.Daisy Sampson is ITV’s chief political correspondent.

Then every so often they’ll break a proper story like Madonna having a baby and Beckham having a baby, and you realise they do have good contacts.
I think it comes out on a Thursday and if I’ve got time I’ll look at it immediately, or even worse I’ll print it off and put it in my handbag for a quiet moment.It exemplifies the modern media at its very worst. It’s the McDonald’s of the media: you try to forget it as soon as you’ve eaten it. I guess that’s part of the attraction, thinking: “Ooh, can I be clever and work out who it is?” Which is awful I absolutely shouldn’t. Popbitch does have some political stories so occasionally I can convince myself that I’m working. It’s full of awful stories about celebrities and most of it is so libellous.

You know when you’re reading it that at least 50 or 100 per cent is not true It’s so far-fetched it couldn’t be. Of course I got really hooked and never admitted it to anybody. It’s an utterly scurrilous service, an e-mail den of iniquity. I’ve been a subscriber to Popbitch for about two years I was quite an early devotee. I read about it and sort of convinced myself I’d have a look out of journalistic curiosity. He thought laterally and creatively about how best to bring an idea to life, how to launch a campaign with a bang and make it last.He always got more bang for a client’s buck by intuitively understanding the relationship between message, medium and consumer better than anyone. (Being a fine poker player also made him a scary negotiator.)Goldie taught me that cheap isn’t necessarily a bargain, and that the advertising universe is media-centric – lessons that still serve me well.Stevie Spring is chief executive of Clear Channel UK.

He set up his own agency in his twenties, sold it to the Americans and started again in 1980 with Gold Greenlees Trott.
Goldie and I worked together for four years through successful pitches (Does you does or does you don’t take Access?) to nightmares (Mr Wonderful for Courts Furnishings) and hundreds of credentials presentations with me singing the jingle-laden show reel (Hello Tosh, Gotta Toshiba?.. Aristonandonandon…) in between. We only fought once – when he threw me off my chair in the middle of a presentation.He understood the opportunities of media better than the media owners selling them. I’d always loved ads, and here I was – finally – working in an environment where people just wanted to make great ads, and make sure they got seen. Which is where Mike Gold, who’s mentored me through two decades, came in. Mike was a media guru when, by rights, he should still have been a graduate trainee. Retires from cricket, although he returns for a swan song in 1992.1991: Appointed BBC cricket correspondent.. Eighties adland was all about growth, creativity, hotshops – the full-service agencies where media planners, strategists and creative types worked side by side.